Friday, July 10, 2009

Using the Power of Media

Media has become a fundamental tool & perceptible medium of expressing freedom in today's communication and information-savvy age. Right-to-information is perceived as the right of every human being and a foundation of democracy. Nepal has huge transformation in information technology prompting several forms of Medias and advanced communication systems setting up. Many parts of the country are now connected with one or the other form of media. Quick & timely information transmission has helped the citizens in several political, social & economic matters.

However, now-a-days media & clubs get flooded with politicians and politics who use those platforms for their political achievement. Their war of words, provocation, reprimand bring up counter-productive reactions and lead to conflict with the opponents. Though their remarks make no considerable impact at the higher level, two party cadres at low level may indulge in scuffle get further polarized against each other. Politicians while in media, all the time replicate their old words & speeches and use the podium to create terror & havoc uttering irresponsibly the terms like revolt, strike, burn, threaten of disintegration etc. So the discussion doesn't bestow with any constructive & worthy conclusion but further break apart the people's hope & optimism instead. Our long wait for consensus get further broken time and again.

Time now is to question what degree of priority should be given to which side (positive or negative) of politics? Journalists always chase the politicians. Televisions always puff-up the news in trivial political matters bringing chaos & frightening people. Media also become too personal sometimes and talk about politicians' dresses & their general activities rather the uncovering their good qualities. We citizens are also always curious to see & listen spicy type of news which is often unproductive. We like to see politicians' populist comments & who seek the public attention most of the time. Media should now stop over narrating "this leader said this and that leader said that" brand of comments.

Why don’t the media now shift the focus in other issues than politics? There are so many social, economic issues to be uncovered. We can talk of tourism, nature's beauty, entertainment, sports which can engender positive energy to the people. The repeated & stereotype broadcast of same static political scenario, same politicians, and same news & views may bring further dissatisfaction to our politics. There is a pool of subjects & talents in other fields. We can utilize them in this transformation.